Don’t Panic

Don't Panic! These words do little to help when something goes wrong. Your instinct IS to panic.Everyone who has ever owned a website, social media account, or email address has, at some point in time, had a moment of sheer terror: the white screen of death, a...

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Marketing Integrity

Once upon a time, any business whose check would clear was a potential client. I had no idea what marketing integrity even was. In those days I worked with almost anyone. I was new. I was eager. I wanted to grow my portfolio.Those days are over. I am now a marketing...

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To Give or Not to Give (Corporate Giving)

Giving to Help Your BusinessGiving is a personal decision. No matter what level of success you have achieved in business, you will be asked for donations and sponsorships. Whether you are a multi-million dollar company or a solo entrepreneur just making ends meet --...

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In Defense of Ugly Carpet

I am sure that there is a reason for ugly carpet. There must be - the industry produces a LOT of it. And I don't mean 40+ year-old shag that came with its own rake. No, I mean brand-spanking-new carpet. The kind you see in most hotels.I am also sure there must be a...

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