In Defense of Ugly Carpet

I am sure that there is a reason for ugly carpet. There must be – the industry produces a LOT of it. And I don’t mean 40+ year-old shag that came with its own rake. No, I mean brand-spanking-new carpet. The kind you see in most hotels.I am also sure there...

Build a Better Business Card

Did you know that there are fourteen square inches of potential in every business card?Fourteen square inches of space is probably more than you realized – and yet, somehow still not enough sometimes. The information that you include and the graphics that you use send...

Somewhere Between a Dead Fish and Vice Grips

If what I am experiencing on a regular basis is indicative of what is happening everywhere – then I fear for the future of a good firm handshake.The problem is that no one ever actually teaches us how to shake someone’s hand. We grow up seeing it happen....

Buzzwords: Don’t Get Stung

When it comes to language – every business has its own words. Whether you are in education, marketing, banking, retail, non-profit, or any other field, you are bound to come across words that are industry-specific, sometimes trite, and (if not already)...

Writing Better Email

Love it or hate it, electronic communication is here to stay. If anything – it will become more prolific rather than less so. But we can do our part to abate the junk mail, provide information, and still be effective.Here are a few tips that will help your email...